Classified's Don't Work

11 May 2006

The recently released statistical data on the SL economy are quite fascinating. (As an aside, I wish we could get better data for our in-world transactions. Right now the daily transactions a user may download from do not include Object Name, making them all but worthless for tracking sales data. C’mon LL just give us object name!).

Of key interest is the Sources and Sinks table which gives one a really great snapshot of the SL economy and helps complete the picture as to how LL will transition SL into a “platform” and away from a traditional MMO service. With stipends and dwell going the way of taxes (remember those?) the primary Sources of income for residents will be either purchasing straight from LL, purchasing from other residents (Lindex), or revenue from the sales of content and land.

Also of note is the amount spent on Classifieds during the month of April: L$ 3,824,573. Noteworthy because I think this sink is an enormous waste of money for residents using it. In my own personal tests over a few weeks with Larsen Shops I tried a couple different methods of trying to drive traffic with classifieds in an attempt to determine their effectiveness. We saw barely any difference in overall traffic and no difference between high-priced classifieds and low. Maybe someday Classifieds will be worth paying for, but at this moment in time, don’t waste your money. If you do want the slight benefit, buy an ad for the lowest amount. And make sure your keywords appear in the text of your ad.

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